There’s no denying the importance of events for networking, relationship-building and marketing. Events are the ideal way to connect your business goals to the people, relationships and other business that will help you to succeed. But, not all events are created equal, and some do stand out as being something special. This is where premium curated events and a strong business event strategy come in.
Don’t Underestimate the Importance of Premium Event Curation
Premium curated events are about more than just fancy venues, expensive wine, high quality ingredients and tasting menus. They’re crafted with an understanding of psychology, business development, branding and genuine human connection, which work together to make guests feel as though they’re meant to be there.
Premium events are strategically designed to spark targeted conversations, relationship-building opportunities and create moments for you to tell your brand story. They focus on meaningful business introductions, rather than the kind of small talk that usually happens when you’re networking. Every aspect of an exclusive event, from the invitation to the follow-up email the next day, is strategic and intentional.
Exclusive Events Create an Emotional Connection
The best brands don’t just sell products, services and their story, they connect with their target audience on an emotional level. Curated networking events, like those hosted by The Directors Box, give you a chance to tell your business’ story in an immersive, fully connected way.
Through thoughtful details, the right atmosphere and by creating an immersive experience, other guests form an emotional connection to your brand, rather than just hearing about it and moving on. This encourages trust, long-term loyalty and brand advocacy, which help your business to stand out in a competitive landscape.
What Makes an Event Feel Premium?
Don’t make the mistake of assuming that heading to a fancy venue is enough for an event to be memorable and premium. People are used to luxurious industry evenings, and a chic venue is unlikely to impress them. When curating a premium event, the focus needs to be on showing your business is different and making an impact that goes beyond decor, venue, food and drink. For an event to feel premium, the focus needs to be on how guests feel, who they meet and what they’re going to take away from the experience.
- Bringing the Right People Together – It’s not about the number of people who attend an event, it’s about the quality of the people in the room. Attendees need to be aligned with your business goals, and with one another. This transforms the event from a social gathering into a strategic meeting of like-minded individuals.
- Choosing a Venue with a Purpose – It’s not about choosing the most expensive venue, or even the trendiest restaurant near you. It’s about the right setting for your message. Who’s attending needs to be taken into account, and finding the type of venue that’s going to impress them matters. That could be an exclusive members’ club, a private dining room or a state-of-the-art conference centre. The venue helps to determine the tone and atmosphere of the event, and therefore whether professional memories are made.
- Having a Strategic Focus on Outcomes – Instead of hosting an event and hoping people connect, a premium event needs to be designed with outcomes in mind. Think about what needs to happen after the event. Do people want leads, deals, improved customer loyalty or enhanced market visibility? At The Directors Box, we think about the results and work backwards.
The Risk of Getting Business Event Strategy Wrong
At surface level, events can appear simple. You book a room or venue, order a selection of drinks, send invites to the first people who spring to mind and wait for the magic to happen. But, premium event curation requires much more. It’s not a night out for a small team or an office party, it’s a curated event that showcases a business to people who could drive growth, success and partnerships forward.
There are various ways of getting business event strategy wrong, and a lot of it comes from a lack of understanding about what guests want – without them having to ask for it – and poor brand identity. You need to translate your business’ values and message into experiences that people will remember. Events need to connect on an emotional level, whilst still aligning with who you are as a brand. It’s a hard balance to strike, which is why a growing number of brands are handing business event strategy over to the experts.
Your Partner in Premium Event Strategy
At The Directors Box, we bring business strategy, event planning and relationship building together, curating exclusive events that speak to guests on an intimate, emotional level. We handle everything, working closely with you to ensure your business event is aligned with your goals, audience and your brand identity.
Putting Expert Business Event Strategy Into Action
Though business is about providing high quality products and services, it’s also about people. That’s why it’s so important for businesses to create memorable moments with customers and clients, and even other businesses in similar industries. If your events are forgettable, you run the risk of relationships being forgettable too.
By working with The Directors Box, you can elevate your business event strategy by handing things over to the experts. We create events that go beyond a run-of-the-mill night out for people you want to impress. For us, business event strategy should focus on lasting client impressions and premium experiences.
Explore our upcoming event calendar and reserve your place at the table.
